Apparently, there is a difference between the time it takes men and women to climax. To overcome this, Durex developed Performax Intense. The commercial uses a pair of record decks and ‘Let’s Get It On’ by Marvin Gaye to highlight this difference and what the product does. The female record plays the track too slowly, while the male one plays it too quickly. However, through DJ skills, they are brought together to sync up perfectly, leaving both sides to make beautiful music together.
The Land Rover Defender is a vehicle that can tackle almost anything. Used in the most demanding situations around the world, the Defender is as tough as they come. This ad is an expertly crafted collage, featuring passport stamps that are built up in the shape of the vehicle. The suggestion is that the Defender is ready for your next adventure, no matter how challenging the environment.
Canal + has always been committed to cinema. It is more than a mere broadcaster.
It has always sought to go the extra mile for its subscribers and portray the film industry as no one else has done: emphasising the diversity of the genres, deciphering current and future trends, empowering actors and directors, and in general, transmitting the passion of all those who work in the film industry to its subscribers. Thanks to its varied and cutting-edge programming from blockbusters to art films. Thanks to the unique, quality insight that it provides into what goes on in front and behind the camera. Thanks to the unique ties that it maintains with the film industry (Studio CANAL, partnerships, financing, Cannes Festival, the César awards, etc.).
Canal + and BETC have now come up with a film, The Bear, to remind audiences of the channel’s continuing commitment: to transmit the passion of filmmaking to its subscribers.
To make this film, BETC chose to work with Matthjis van Heijningen, who also directed The Closet, which was the most awarded film in 2010 (The Gunn Report).
The tone remains unique, enhanced by the use of 3D to make the bear as expressive as possible.
The same creative team, which worked on The Closet, Éric Astorgue and Jean-Christophe Royer, under the supervision of President and Chief Creative Officer of BETC, Stéphane Xiberras, once again contribute to the distinguishing tone that is so familiar about the major advertising campaigns of Canal +
The idea of this campaign not to sell their service which is the insurance, they just want to remind the people with their name.
My favourite one start from 6:10 the GPS commercial.