PROJECT FOCUS
ENTERTAINMENT & AMUSEMENT
SMAAASH
SMAAASH
Re-imagining our childhood.
ART DIRECTION
VISUAL GUIDELINES
PHOTOGRAPHY/VIDEOGRAPHY
CHALLENGE
When Smaaash, a leading VR entertainment center, approached our creative agency during their launching phase, they had a unique challenge for us. They wanted us to create campaigns that would showcase how their experience was unmatched to VR home-experience.
We needed to plan and execute campaigns that would set Smaaash apart from their competitors in the market.
APPROACH
Our team had to think out of the box and come up with innovative scenarios that would highlight the uniqueness of Smaaash's VR experience. We revisited our old times, and how we used to create fun games at our homes. We created four different scenarios and planned everything from finding the right location to casting actors to match our vision.
Our main concept was to create scenarios that highlighted fallouts that could arise during home VR experience, and in contrast, provide a new and refined gaming experience that could be obtained only at Smaaash. Through this campaign, we aimed to establish Smaaash as the go-to gaming capital for physical as well as VR gaming.
We collaborated with 8ies studios to execute this campaign, and the entire shooting took place between Jeddah and Riyadh for a week.
Nawawi Studio.
/TESTIMONIALS
“Their commitment to delivering exceptional work is evident in every project they undertake. With Nawawi Studio, you don't just witness work; you experience a journey that makes you fall in love with their craft.”
— Ahmad Madani, CEO of Smaaash
Nawawi Studio.
REVIVING OUR
CHILDHOOD
IN REALITY
/ART DIRECTION & CAMPAIGN
The main idea was to provide a unique and refined gaming experience available only at Smaaash, while simultaneously highlighting potential consequences of home VR experiences. As we reminisced about our old times, we remembered how we used to make fun games at home. From finding the perfect location to casting actors, we planned four different scenarios.